Universal Pictures: Skyscraper
overviewAs the creative lead on the social content campaign for the motion picture Skyscraper I created the look for the “Discover the Pearl” web experience. Initially the site appeared to deliver a traditional high end real estate experience but as the users interacts with the site and journeys through the building they confronted with visual cues alerting them of the dangers within ultimately mimicking the journey the characters experience throughout the film.
I also created additional stand alone pieces of still and motion content.
RoleArt Direction + Design
agency/clientEclipse Advertising
Launch Campaign for mobile
Executed
concept
Social Contentstatic quote cards
animated Character cards
stroyboardsThe Pearl
Character Infographic