Wham-O
overviewI led this project as both art director and designer, shaping everything from the initial concept to the final digital experience. On the art direction side, you defined the visual and verbal tone for whamo.com—translating Wham-O’s legacy of playful, kinetic, outdoor fun into a contemporary, digital-first brand expression. You set the overall look and feel, established how photography, illustration, color, motion, and typography should work together, and ensured every decision supported a cohesive story about movement, nostalgia, and modern play.
RoleArt Direction + Design /
e-commerce / Social / Branding / Amazon
agency/clientSport Dimension
Website hero Animation
Website Design
home pageCategory pageProduct page
Marketing Campaigns
email
branded
Holiday
Social