Yeezy Supply
overviewKanye West & Nick Knight were co-chairing a deep-dive into a futuristic take on e-commerce for two years before tapping Naismith Labs to tackle the ambitious job of bringing live models into an immersive experience that allowed users to shop-the-look like never before.
I worked with the team at naismith labs to design and execute website designs, rapid prototypes adhering to responsive design fundamentals, mobile app foundational structures, photography, video, motion compositions, and implementation.
RoleArt direction + Design
agency/clientNaismith labs
e-commerce website
Original concept
Perspective tilt conceptMobileDesktop
Floating Grid ConceptMobileDesktop